Why ‘Content’ Is Evil

Hannah Arendt witnessed the banality of evil at Nuremberg, and it’s only mild hyperbole to think her head might explode at witnessing the rise of ‘content’ through the lexicon. A seemingly harmless buzzword of 2019 signifying all audio-visual material, it points to a worrying trend with implications for art, politics, and reality.

Content, an umbrella term that seems to denote an array of audio-visual materials, ranging from movies, articles, web series, TV shows, advertising and other marketing gimmicks. While consumerism is typically associated with material possessions, make no mistake…